Is Photography a Social Contract?

To me, photography, isn’t just a medium for artistic expression or documentation. It creates an implicit social contract between the photographer, the subject, and the eventual viewer. That contract involves layers of trust, interpretation, and cultural negotiation that exist whenever an image is captured and shared. The social contract of photography shapes not just the image itself but the way it is interpreted across different social and cultural contexts.

Street market, Lucca, Italy.
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How Not Being Relevant Is Now An Advantage

I never followed trends. Still don’t. The branded trainers, the tribal colours, the group signalling that consumed my schoolmates meant nothing to me (still doesn’t, I don’t wear brands). While they sorted themselves into neat categories of belonging, I couldn’t be bothered allocating brain resources to such nonsense. I cared that my parents bought me shoes, not which logo was on them. I wanted one decent friend to talk with, not membership in whatever faction was fashionable that term.

Me in the mid-90s in my first flat in Edinburgh. Yes, unbranded and white socks in sandals. So?
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Become a Good Photographer, StepĀ Four: Force the Habit

It’s easy to fall into the comfortable position of not taking photos, even if you want to. Taking photographs requires switching into the right frame of mind, if you’re into landscapes or street photography it requires you to go out, sometimes travelling, and then there’s processing whether you take digital or film. It’s just easier to watch TV or doom scroll.

Chair in the corner
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Pretty Images Are Dead. Long Live Documentary Photography

Generative AI has had a massive impact on photography in the last couple of years. The moment Midjourney could conjure a flawless sunset over the Maldives without anyone leaving their bedroom, the game changed irrevocably. Why trudge through tourist hordes at Santorini when an algorithm can deliver that golden hour shot with perfect composition, no cruise ships cluttering the frame, and lighting that would make Ansel Adams weep? AI doesn’t deal with weather delays, equipment failures, or that inevitable moment when someone’s selfie stick ruins your carefully planned shot.

This isn’t a tragedy. It’s evolution.

Fishing vessel in harbour, Peterhead, Northern Scotland, 2005
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